shoes @ supNate的新天地——学的越多，知道的越少

2010-4-12shoes: 分类：留言板时间：2010-4-12 15:58:50作者：duoyingduo; <p>Educating journalists about the benefits of SEO and keyword research has not been easy. When Payne joined the Tribune he gave a presentation to a roomful of suspicious journalists and used a simple analogy to make his case. He told them: “Consider the news stand of today. Even though you write a great article, if no one sees that article it doesn't really matter. Online you can take a news stand and put it in the middle of Times Square by doing good SEO, or you can take your news stand and stick it in the middle of Kansas by doing no SEO. It's your choice. “I said to them that although it may not be perfect for you guys journalistically to put a full proper noun in a headline, it makes a huge difference to the number of people who read your quality content.” Payne said his presentation connected with only around a quarter of those in the room, but that didn't dishearten him. Instead he used this minority to gain wider support in the best way he could – by <a href="http://www.asosuk.com">christian louboutin</a> exploiting the journalists' egos. Payne explains: “Every time the stories from that 25% hit the top of Google an email went out not only to them but to their bosses as well. I sent a short email which said great job, your story got the first page of Google, you have driven this much traffic to our site - and that reaffirmed to them that this (SEO) was the right thing to do. "From there people started preaching SEO without me even being in the room. One <a href="http://www.china-sharing.com">christian louboutin shoes</a> journalist talks to another and before you know it, it spreads like a virus through the newsroom.” But not everyone at Tribune is converted. Journalists not considering SEO are now in the minority “There are still some who are stubborn, but it's the other way round now: 25% are still refusing to take SEO on board.” Some of the old school Pulitzer prizewinning journalists aren't interested, but I'm not standing over them asking them to drink the Kool-Aid. Most of the newsroom are doing it and seeing great results, so I refuse to battle with a minority of journalists.” When asked what his involvement is once a story has been written and is ready to be published, Payne replied: “I have full access to the CMS (Content Management System) and I can edit whatever I want, like title tags, headlines, sub headlines or even the story if I wanted to.” However, that's not the best way to do it if you want long term success. What I tend to do is edit the title tag myself and I won't touch the headline. Instead I'll email or instant message the online editor and say this needs to be better <a href="http://www.asosuk.com">christian louboutin shoes</a> optimized. They change it and it's nothing to do with me, it's them making that change.” Using keyword research and SEO in breaking news stories When a breaking news story surfaces and it's crunch time for a newspaper site that has to rank high for relevant search terms, then Payne will step in to rewrite headlines. The death of Michael Jackson is the biggest news story of the year so far. Payne told me that in the hours after the story broke he scrambled to win the race to the top of Google’s Search Engine Results Pages (SERPs) for the keywords 'Michael Jackson dead' and 'Michael Jackson death'. “When Michael Jackson died I didn't win for 'Michael Jackson' which frustrates the hell out of me. I <a href="http://www.44414.com">christian louboutin shoes</a> won for 'Michael Jackson dead', 'Michael Jackson death' and 'Michael Jackson obituary'.“ I nailed those but what I missed was 'Michael Jackson', and the reason was because <a href="http://www.asosuk.com">christian louboutin shoes sale</a> there was so much competition. I got 10% of the queries on Michael Jackson but I also had a record day, despite having only a tenth of what I could have got.” MTV, TMZ and people like MichaelJackson.com won. And then someone who bought MichaelJacksonDead.com. You have to sometimes realize that you won't win every time.” Most people who do SEO won't have to contend with thousands of pieces of content being published on their website every day. In the 15 minutes Payne spoke during the interview, more than 300 content items were published on Tribune websites. That includes photos, columns and stories. 38,031 different items went out on Tribune feeds in one recent day. When you are responsible for that much content your SEO process must be watertight.</p>; －查看评论 (1)＋发表评论＋Trackback地址＋Trackbacks (0)

【评论1】时间：2010-4-30 12:50:56作者：hello: 写的不错。就是看不懂[s:5]